April 18, 2019
Old School Reliability – New Age Solutions
By Cassidy Jelen & Steve Hoemberg
Minnesota State Transportation Center of Excellence
Small town repair shop uses modern-day technology to provide old-school service to customers.
Elysian Auto Service (est. 1984) is a family owned/operated automotive repair shop located in Elysian, Minnesota (pop. 726).
Keeping Up with the Millennials
In order to keep up with the Millennials Elysian Auto Service is message friendly. And let’s be honest, it’s not just Millennials who appreciate the efficiency and convenience of today’s “message” technology. You can text or email them day or night to set up an appointment. A unique feature they have is their digital inspection, which allows them to be completely transparent and gives customers a chance to be involved and make informed decisions. Customers can review the vehicle’s health report, complete with photos of their vehicle and notes from the technician, on their phones at any time. And if you aren’t quite sure what something on your inspection means, they provide video links to help you learn more. They also utilize social media channels like Facebook and Google to engage their customers and keep connected.
Digital Inspection Features
• Vehicle Health Report
• Photos of the customer’s car
• Notes from the technician
• Explainer videos
• Anytime access
About Elysian Auto Service
Owners, Carl and Susan, strive to make their customers feel like they are a part of their family. This AAA Approved Auto Repair shop has been awarded the “Top Shop Award” 7 times and employs ASE Certified Technicians who provide the most comprehensive and up-to-date service to customers. Elysian Auto Service has three free loaner cars so you can drop your car off and if you just can’t find the time to do that, they offer a free vehicle pick up and delivery service as well. All work is approved by customers, so there are no surprises when it comes to the bill and they have a 36 Month, 36K Mile Warranty on their work. You can also enjoy free WiFi, Coffee, Soda and Water in their waiting area.
“The success of Elysian Auto Service come from our outstanding Team of employee’s from Mechanics, Service Advisor and Interns. As a customer service business, our employees are one of our biggest assets.”
A Shop that Gives Back
“We believe in supporting automotive technology education because there is a shortage of technicians. We’ve been volunteering at the local colleges participating in career days, job fairs, and internships for students. This is a field where we need more people.” – Susan Morsching
Brakes for Breasts
Starting in 2017, during the month of October Elysian Auto Service participates in Brakes for Breasts, a fundraiser that donates to The Cleveland Clinic Breast Cancer Vaccine Research Fund. Here’s how it works: Auto repair shops across the US offer free brake pads and all you have to pay for is the labor to install them. Then 10% of that brake service gets donated straight to the research fund. Elysian Auto Service is the only Minnesota shop to work with the Brakes for Breasts fundraiser in the past 4 years. Learn More About Brakes for Breasts
Elysian Fire Department
Carl has been a volunteer firefighter for 35 years, is also an EMT, and is on the rescue squad.
Elysian Auto Service loves giving back and being a part of the community. In the past they have held fundraisers for the Elysian Little League and local schools. “We try to donate locally as much as possible.” – Susan Morsching